MINISO, “Fair-priced MUJI Style” Has Beaten MUJI

MUJI, the Japanese based designer brand claiming to stick to the life philosophy of “simplicity” and “good quality” — seems to have lost its original attraction in the Chinese market. Meantime, local Chinese brands of fair-priced household commodities, which advocate similar MUJI style, are prospering at a fast expanding rate. MINISO is one of the …

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